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Bachelor of Commerce (Finance and Marketing)
(R2/342/6/0179)(10/25)(MQA/SWA0025)

Gain a strong foundation in finance and marketing to master investment strategies, financial decision-making, and effective promotion of products and services.

The finance major provides a broad understanding of the structure and operations of financial markets. You’ll learn how to evaluate investments, make decisions on funding activities, and manage the disbursement of profits.  

The program positions you well to sit for the highly regarded CFA (Chartered Financial Analyst) exams, as it incorporates at least 70 per cent of the CFA Program Candidate Body of Knowledge into its curriculum. 

Double majoring in finance and marketing is advantageous if you also have interest in learning the strategy to promote a product or service. Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services. Your study units often feature real life clients where you’ll develop strategies to solve real business problems and present your ideas directly to management representatives. 

Location
Perth, Malaysia, or Singapore
Study Method
Full-time
Study Mode
On-campus
Intake
February or July
Duration
3 years

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This page was last updated on 3 December 2024